Take a look at
my portfolio!
Social Media Strategy & Management
In my recent time as a Senior Social Media Specialist at Caribou, a prominent fintech startup specializing in auto refinance, I assumed diverse responsibilities that encompassed monthly strategy development, meticulous analytic reporting, customer engagement, community management, and video content creation, among other key functions.
Demonstrating meticulous planning, I proactively mapped out the social content strategy with a forward-thinking approach, often outlining content plans at least a month and a half in advance. This foresight allowed me to collaborate seamlessly with our talented design team, ensuring the implementation of cohesive and visually striking designs that amplified our brand's distinctive voice on social media platforms.
By harmonizing design elements, we successfully drove engagement with both prospective and existing customers, fostering meaningful connections and furthering our brand's impact.
I also enthusiastically embraced the opportunity to become the face of our brand through a diverse range of TikTok and Instagram Reel videos. These captivating videos encompassed educational content, up-to-date auto industry news, and entertaining facts designed to inform and engage drivers with valuable insights they may not have been aware of.
This initiative was instrumental in fostering brand awareness and establishing credibility among new target personas, further solidifying our position as a trusted authority in the industry.
Take a look at Caribou's social accounts here:
In the past five years, I've managed social media accounts in a diverse array of industries, including childcare/family services, realty, and advertising, as well as have helped small businesses across NJ & NY flourish and grow on social media.
Want to see more? Send me an email to receive a detailed portfolio of my work from the past five years.
Brand Campaigns
Throughout my tenure at Caribou, I played a pivotal role in the strategic planning, meticulous execution, and comprehensive reporting of monthly Brand campaigns aimed at elevating brand awareness and fueling company growth.
These impactful campaigns spanned across various channels, encompassing both social media and offline platforms. Collaborating closely with cross-functional marketing team members, including our dedicated lifecycle team, I ensured a seamless integration of messaging and a cohesive brand experience throughout all touchpoints.
By orchestrating these multifaceted campaigns, I contributed to Caribou's overarching marketing objectives, driving significant brand visibility, fostering customer engagement, and delivering a consistent brand narrative across diverse channels.
Here's a few direct links to these examples:
Home for the Holidays Gas Gift Card Giveaway
Financial Literacy Month Organization Fundraiser
Influencer Marketing
As a key member of Caribou's Brand Marketing Team, I played an integral role in our Influencer Marketing initiatives.
Collaborating closely with influencers in the financial and parenting realms, our decisions were informed by meticulous target persona research conducted by the marketing team, strategically identifying opportunities for Caribou to engage with drivers seeking refinancing options.
In addition to contributing to content planning and forging strong relationships with influencers, I took charge of community management responsibilities during this period. This encompassed promptly responding to comments on influencer posts and addressing inquiries from their followers, ensuring a seamless and engaging experience for the audience.
By leveraging my expertise and working alongside influencers, I contributed to Caribou's overarching brand strategy, amplifying our reach, driving customer engagement, and fostering a positive brand image.
Take a look at this influencer marketing content:
Michela Allocca/@BreakYourBudget
