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Resume

Professional Experience

November 2021

to July 2023

Senior Social Media Specialist

Caribou Financial, Inc.

  • Spearheaded the development of a cutting-edge social media strategy for a highly successful fintech startup, propelling exponential growth and elevating brand awareness across multiple platforms.

  • Orchestrated strategic collaborations with internal compliance, customer care, and legal teams, ensuring seamless monitoring of social platforms and customer review sites, resulting in enhanced brand reputation and customer satisfaction.

  • Conceptualized and executed captivating monthly social media and brand campaigns, igniting unprecedented engagement with existing and prospective customers, amplifying brand recognition, and driving substantial business growth for Caribou.

  • Pioneered the implementation of comprehensive benchmark reporting, effectively tracking and analyzing key social media KPIs, leveraging platforms such as Instagram, Facebook, LinkedIn, Twitter, and TikTok, to optimize performance and uncover untapped opportunities.

October 2018 to Present

Social Media & PR Manager

A Nanny Match (Freelance Work)

  • Strategically crafts compelling and informative social media content for A Nanny Match's U.S. and Italy accounts, effectively capturing the attention of potential clients and nannies seeking employment opportunities.

  • Acts as a valuable liaison, fostering growth and establishing strategic partnerships with local businesses on the Amalfi Coast in Italy, expanding access to reliable childcare services and enhancing the experience for clients vacationing in Italy.

  • Proactively identifies and leverages press opportunities to elevate A Nanny Match's brand awareness and cultivate trust among customers, driving increased visibility and establishing the company as a trusted authority in the industry.

April 2021

to October 2021

Social Media Specialist

Design 446

  • Expertly handled and nurtured social media accounts for an extensive portfolio of over thirty clients, encompassing comprehensive community management, innovative content creation, and strategic campaign development.

  • Demonstrated exceptional organizational prowess by seamlessly executing a dynamic monthly social media calendar, consistently delivering captivating and tailored content for up to thirty clients concurrently.

July 2020

to April 2021

Social Media Specialist

Born to Brand Social (Freelance Work)

  • Spearheaded the creation of highly relevant and captivating content, specifically tailored for small business owners across New York and New Jersey, effectively boosting brand visibility and engagement.

  • Strategically formulated personalized growth strategies for each client, meticulously aligning with their unique requirements and aspirations for their social media profiles and businesses, resulting in measurable success and surpassing their goals.

  • Successfully established a personal brand and cultivated a thriving community as a business owner, concurrently offering valuable insights and guidance to fellow social media managers, facilitating knowledge sharing and professional development within the industry.

Education

September 2016 to May 2020

Bachelor's Degree in Advertising & Integrated Marketing Communications

I received my BBA from Pace University's Lubin School of Business in May of 2020. During this time, I was able to have the opportunity to learn several areas of marketing, and be a part of Pace's Brand Marketing team for the National Student Advertising Competition hosted by the American Advertising Federation.

Skills & Expertise

Some of my technical skills include:

  • Organization: Microsoft Office Suite, Google Workspace

  • Graphic Design: Adobe Photoshop, Canva, Figma 

  • Social Media Scheduling: Hootsuite,Tweet Deck, Later, Sprout Social

  • Social Media: TikTok, Facebook, Instagram, LinkedIn, Pinterest, YouTube, Snapchat

  • Social Media Advertising: Facebook & Instagram Ads, Boosted Posts 

  • Artificial Intelligence: ChatGPT, Jasper AI

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